Challenge
Work with the in-house design team at Law Business Research to produce the visual branding for IAM's IPBC Global 2023 event, hosted in San Diego. IPBC Global is the world’s foremost gathering of over 600 senior thought-leaders and decision makers operating in the global IP market.
Solution
Utilise the IAM brand guidelines to create a theme that fits the corporate nature of the event whilst remaining modern, fresh and engaging across the wide range of printed materials required. These include wayfinding signage, lanyards, large scale print graphics and information panels.
