Challenge
A conceptual challenge to create four Instagram stories presenting the date and location of upcoming artist tours. The stories must present each artist individually whilst retaining the look and feel of StubHub's brand.
Solution
Utilise the current social trend of using reactionary GIFs to present each artist reacting in a certain manner to the situations StubHub aims to cater to. This solution presents StubHub's ethos of "not taking themselves too seriously" whilst delivering a fun and engaging animated story to the target audience. (Use fullscreen button in bottom right corner on desktop).