Challenge
Create a real world or digital brand experience that truly encapsulates the giffgaff spirit of ‘mutual giving’. Your concept should reward existing members, and show those not yet in the know just what they’re missing.
Solution
A unique adaptation of GiffGaff’s current reward scheme. Give & Get promotes active involvement in each member’s community. Giffgaffers earn points throughout the month and elect to give proportionately to local causes or get as a personal reward.
This project received a 2018 D&AD New Blood Award.