Challenge
Celebrity personalities have come under increasing scrutiny for frequent air travel instead of utilising more environmentally friendly alternatives such as travelling by rail. Explore how the ephemera associated with trains might look if redesigned like an airline brand. 
Solution
A conceptual rail travel company called Railfair, presenting rail travel with a modern, exciting look. The concept focuses on a redesigned ticket, utilising inspiration from the classic tones associated with 2014-onward British rail tickets.